Signia, the new brand for Siemens hearing instruments, has introduced primax, the latest technology that is clinically proven to reduce listening effort for your patient throughout the day.*

Less listening effort is not a new claim in the hearing care industry. In fact, claims of ‘effortless hearing’ have been around for years. However, these claims have never been substantiated by an objective clinical study – that is until now.

Methods used for testing hearing effort in the past were often subjective and inaccurate. To obtain an objective measurement that reflects listening effort, the Signia R&D team in collaboration with Saarland University Hospital, Leibniz-Institute for New Materials, and Key Numerics developed a new method that measures ongoing electroencephalographic (EEG) activity of the brain in real time. Rather than analyzing evoked activity, this EEG method can be conducted over longer periods of time while the subject undertakes tasks such as speech intelligibility tests. Applying this novel approach has established that primax SpeechMaster reduces listening effort – clinical proof.

With SpeechMaster, three key algorithms are activated simultaneously in the universal program to enhance speech and achieve reduced listening effort. These comprise: 1) Noise reduction to reduce background noise; 2) Directionality to focus on the direction of the target speaker; and 3) Amplification to elevate the target speaker over all other sounds in the environment. By automatically orchestrating these technologies, including binaural features, and adapting to changes in the listening environment, SpeechMaster highlights the dominant speaker’s voice all the time, reducing the wearer’s listening effort throughout the day.

We invite you to experience a live sound demo of SpeechMaster and find out more about the clinical study which has objectively proven for the first time reduced listening effort from a hearing aid.

To learn more about primax, vist